The Embedded Software Forum 2008
- Technology Trends and Business Opportunities

 

AHKEAHKETAHKPC

Date: 12 June 2008 (Thursday)

Time: 9:00 am - 12:45 pm

Venue: Lecture Theatre, 1/F, HKPC Building, 78 Tat Chee Avenue, Kowloon Tong, Hong Kong

Organized by: America Hong Kong Electronics Association (now reformed as Hong Kong Electronics & Technologies Association)

Implemented by: Hong Kong Productivity Council

Language: English

Rundown:

Time Event
8:45 am Reception
9:00 am Welcome Speech by Mr MY Wong JP - Chairman of HKETA / AHKEA
9:05 am Speech by Guest of Honour
Mr Eddy Chan - Commissioner of The Innovation and Technology Commission, HKSAR Government
9:15 am "The Embedded Software Industry in HK - Challenge and Opportunities"
By Mr Victor Ng - Deputy Chairman of HKETA / AHKEA
9:40 am "ASTRI's Embedded Systems, Architecture and Software"
By Dr Manuel Costa - COO of ASTRI
10:05 am "A Successful Story: Embedded Software for Educational Electronics"
By Mr CC Chui - Senior Engineering Manager of VTech Holdings Ltd.
10:30 am Souvenir Presentation and Group Photo
10:40 am Tea Break
10:55 am "Chipset Technology Trends & Business Opportunities"
By Mr Kevin Chia - Senior Director of Marketing of GeneralPlus Technology Inc.
11:20 am "Embedded Platform Trends"
By Mr Masayasu Odani - General Manager of Toshiba LSI System Support Co., Ltd.
11:45 am Panel Discussion
Moderator: Mr KT Yung - General Manager (ITID) of HKPC

Panel Members:
Mr CC Chui - Senior Engineering Manager, VTech
Mr Kevin Chia - Senior Director of Marketing, GeneralPlus
Dr Manuel Costa - COO, ASTRI
Mr Masayasu Odani - General Manager, Toshiba
Mr Victor Ng - Managing Director, Micom Tech Ltd.
12:40 pm Closing Speech
By Mr Victor Ng - Chairman of the TID Funded Embedded Software Project Sub-com
12:45 pm End of Program

 

esf01
Mr MY Wong JP, Chairman of HKETA / AHKEA gave the welcome speech
esf02
The Guest of Honour Mr Eddy Chan, Commissioner of Innovation and Technology Commission / HKSAR Government, gave the opening speech
esf03
Mr Victor Ng, Deputy Chairman of HKETA / AHKEA and the TID Embedded Software Project Subcom Chairman (also our Managing Director) was the first speaker. He talked about "Embedded Software Industry in HK - Challenge and Opportunities"
esf04
Dr Manuel Costa, the COO of ASTRI and his talk titled "ASTRI's Embedded Systems, Architecture and Software"





esf05Mr CC Chui, Senior Engineering Manager of VTech gave his talk on "A Successful Story - Embedded Software for Educational Electronics"
esf06Before the tea-break, Mr Eddy Chan presented souvenirs to all the speakers of the Forum and Workshops and had a group photo afterwards
esf07After the tea-break, Mr Kevin Chia, Senior Director of Marketing of Generalplus Technology Inc, gave his speech of "Chipset Technology Trends and Business Opportunities"
esf08
The last talk on "Embedded Platform Trends" was made by Mr Masayasu Odani, the General Manager of Toshiba LSI System Support Co. Ltd


esf09
Panel discussion was moderated by Mr KT Yung, General Manager of HKPC. All the five talk speakers had joined the panel discussion
esf10
Mr Victor Ng answered the question raised by the moderator

 

Embedded Software Workshops

Date: 12 June 2008 (Thursday)

Time: 2:15 pm - 5:00 pm

Venue: Classrooms, 1/F, HKPC Building, 78 Tat Chee Avenue, Kowloon Tong, Hong Kong

Language: Cantonese with English terminology

 

Workshop 1:
"Embedded Linux and Andriod Platform Workshop" - by Mr Andrew Ip, Cwlinux Limited

Workshop 2:
"Embedded Software Application Workshop for Toys & Consumer Electronics" - by Mr Eric Ip, Integration Linkage Technology Ltd

Workshop 3:
"uPnP and Digital Entertainment Workshop" - by Mr Patrick Wu, ASTRI

Workshop 4:
"Creating Product Value via Usage of Embedded Software" - by Mr Jeff Chui, Director of Corporate Planning and Human Resources, Perception Digital Ltd & Dr Alan Lam, Chief Technical Officer, Sengital Ltd

 

Download Quick Report
(PDF, 275KB)

 

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